The secret to enhancing customer experience on e-commerce platforms

PUBLISHED: Fri, 20 Sep 2019 15:57:10 GMT

The South African digital customer experience report has revealed that brands leave almost R34 billion in lost revenue on the table. This is thanks to 71 per cent of consumers abandoning their shopping carts at the digital tillpoint. Michael Walker, Marketing Manager at Gumtree SA joins CNBC Africa for more.

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