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The critical role of marcom during & after COVID-19

For an element of business that is often considered to be secondary to the essential organs of a company; entrepreneurs and boards can easily spend anywhere from 10-40 per cent of their budget on marketing communications. But with the Covid-19 crisis causing budgets to be revised and cut across sectors, where does that leave marcom today? CNBC Africa spoke to the CEO of Clarity Communications, Soni Kayinamura for more.

Wed Jun 03 2020 | 9:58:16 AM


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