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Leading Off-Road Maker Polaris’s Risky Bet On Electric

Polaris Inc. is a dominant player in the off-road vehicle market, selling top-of-the-line ATV's, snowmobiles, and utility vehicles, among others. Unlike many other companies, Polaris saw its revenue increase in 2020 thanks to an unexpected boom in powersports and increased interest in outdoor activities. While it rides this high, however, some doubt how long it can last. In the past year, Polaris has begun expanding its electric vehicle line-up, hoping to gain some further momentum from the rapidly-growing market. However, some analysts are skeptical of the company's ability to push into the electric space, which may be challenging given consumer hesitation regarding comparative performance, as well as fierce competition from other leading brands. » Subscribe to CNBC: https://cnb.cx/SubscribeCNBC » Subscribe to CNBC TV: https://cnb.cx/SubscribeCNBCtelevision » Subscribe to CNBC Classic: https://cnb.cx/SubscribeCNBCclassic About CNBC: From 'Wall Street' to 'Main Street' to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more. Connect with CNBC News Online Get the latest news: https://www.cnbc.com/ Follow CNBC on LinkedIn: https://cnb.cx/LinkedInCNBC Follow CNBC News on Facebook: https://cnb.cx/LikeCNBC Follow CNBC News on Twitter: https://cnb.cx/FollowCNBC Follow CNBC News on Instagram: https://cnb.cx/InstagramCNBC Subscribe to CNBC PRO: https://cnb.cx/2NLi9AN #CNBC Leading Off-Road Maker Polaris's Risky Bet On Electric
Tue Apr 13 2021 | 16:24:26 GMT+0000 (Coordinated Universal Time)
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