Harnessing Nigeria's creative industry for growth

Nigeria's vibrant creative industry is a hotbed of talent, but how can the country harness this raw gift for maximum economic benefit? In a recent interview with CNBC Africa, Nigerian recording artist Vector Tha Viper shared his insights on the government's role in advancing the creative sector. Vector emphasized the need for proper implementation of government plans to support emerging sectors like the creative industry. He highlighted the importance of attention to detail and the necessity of collaboration with key stakeholders such as Alaba, a major distribution hub for music in Nigeria. Vector emphasized the significance of sustainability in government support, referencing the success of the UK's creative industry as a model to emulate. The artist underscored the role of the private sector in driving growth, emphasizing the need for laws to protect artists' rights and ensure fair compensation. Discussing the complexities of the music industry, Vector addressed the challenges of piracy and fair compensation for artists. He called for stronger enforcement of regulations to safeguard artists' interests and promote economic growth. Vector also touched on the issue of royalty payments, noting the importance of fair compensation for artists and the need for transparency in the music industry. Reflecting on the structure of the music industry in Nigeria, Vector highlighted the role of PR managers in the talent development process. He acknowledged the evolving landscape of the industry, emphasizing the opportunities and challenges presented by digital platforms. Overall, Vector's insights shed light on the potential of Nigeria's creative industry to drive economic growth and create sustainable opportunities for artists and stakeholders.