Proudly SA's Eustace Mashimbye on tourism sector forecast

Proudly South African, a non-profit organization focused on promoting the benefits of buying local products and services, plays a significant role in contributing to South Africa's tourism economy. In a recent interview with CNBC Africa, Eustace Mashimbye, the CEO of Proudly South African, emphasized the importance of supporting local businesses in the tourism sector to drive economic growth and job creation. Mashimbye highlighted the ripple effect of tourism on various sectors of the economy, from manufacturing to hospitality, showcasing the interconnected nature of the industry. One key point that emerged from the discussion was the impact of consumer choices on the economy. By opting to visit local establishments and purchase goods and services produced in South Africa, individuals can play a vital role in supporting the growth of the economy. Mashimbye also touched upon the collaborative efforts between the public and private sectors to promote local procurement and enhance market access for entrepreneurs. Additionally, he addressed the challenges faced by local businesses in appealing to domestic consumers and tourists, offering insights on how Proudly South African is working to overcome these obstacles through targeted campaigns and initiatives. Overall, the interview shed light on the crucial role of supporting local tourism in driving economic development and job creation in South Africa.