Benin buoyant on tourism

Benin, a West African nation with rich cultural heritage and historical significance, is set to embark on a groundbreaking journey to revitalize its tourism sector. The country has recently unveiled its ambitious Cross-Border Tourism and Competitiveness project, aimed at accelerating economic growth and alleviating poverty through tourism. At the 41st Annual World Tourism Summit, CNBC Africa's Arnold Segawa had an exclusive conversation with Jose Polaya, the Director of Benin's Agency for Tourism and Heritage, to delve into the key strategies and investments driving this transformative initiative. One of the pivotal points discussed by Polaya was the crucial role of political commitment and investment in fostering tourism growth. Drawing parallels with Rwanda's successful tourism model under President Kagame's leadership, Polaya emphasized the significance of governmental support and vision in propelling the tourism sector forward. Aligning with President Patrice Talon's vision for development, Benin is channeling substantial efforts and resources into bolstering its tourism infrastructure and offerings. Furthermore, Polaya highlighted the importance of forging strategic partnerships, particularly in areas where Benin lacks expertise. He cited the example of collaborating with conservation experts from Akagera Park in Rwanda to manage wildlife reserves in Benin effectively. By leveraging the knowledge and experience of seasoned partners, Benin aims to enhance the quality of its tourism attractions and ensure sustainable growth in the sector. Another key focal point of Benin's tourism revitalization strategy is tapping into its rich historical legacy, including the renowned slave trade heritage and vaudeville culture. Polaya underscored the significance of preserving and showcasing Benin's unique heritage through initiatives like establishing the first international museum of art, culture, and civilization in Port-Novo. By capitalizing on Benin's historical significance as the birthplace of vaudeville and engaging with international partners like the Smithsonian Institution, the country seeks to attract a diverse range of tourists intrigued by its cultural heritage. In line with the global tourism landscape, the discussion also touched upon the pivotal role of a national carrier in facilitating tourist influx and connectivity. While acknowledging the importance of a national airline, Polaya emphasized the critical role of private sector involvement in driving tourism development. By creating an enabling environment that fosters private sector participation and curbs corruption, Benin aims to attract significant investments from local and international stakeholders to propel its tourism ambitions. Strategic investments have already commenced, with the support of international partners like the World Bank and the Agence Française de Développement (AFD). Projects focusing on heritage site restoration, infrastructure development, and cultural preservation are underway, with an estimated budget of $600 million earmarked for various tourism initiatives. The partnership with AFD for renovating Gomvier, Africa's largest lake city, and support from Chinese investors underscore the global interest in Benin's tourism potential. Looking ahead, Benin is poised to leverage its proximity to neighboring countries like Nigeria to boost tourist arrivals and foster regional partnerships. With a strategic focus on professionalism, product diversification, and enhancing tourist experiences, the country aims to significantly increase its tourism contribution to the GDP. By harnessing its cultural wealth, historical significance, and natural attractions, Benin is embarking on a transformative journey to position itself as a premier tourism destination in West Africa.