Econet's Kwese TV arrives in Kenya

Econet Media's Kwese TV has finally come to Kenya as part of its continental spread. The satellite bouquet with a major focus on sports is premised on a flexible pay as you watch model targeted at both the rural and urban viewers with the rallying call of 'TV everywhere and anywhere', so will this new kid on the block cause a splash in a market heavily disrupted by internet TV? Kennedy Ojung'a, Kwese TV Kenya's General Manager joins CNBC Africa for more.