The business of music in Nigeria

Nigeria's music industry is on a rapid upward trajectory, with artists like Oritsefemi leading the charge towards global recognition. In a recent interview with CNBC Africa, Oritsefemi discussed the nuances of the music business in Nigeria, shedding light on the challenges and opportunities that abound in this burgeoning industry. With his breakthrough anthem, Double Hala, propelling him to fame and fortune, Oritsefemi is a testament to the transformative power of music in Nigeria. The artist delved into the model for monetizing music in a digital age, emphasizing the need for government support and fair compensation for all stakeholders in the industry. Oritsefemi highlighted the importance of showcasing Nigerian culture on a global stage and called for a collaborative effort to ensure the sustainability and growth of the music sector. From remaking classic Nigerian songs to producing new and innovative tracks, Oritsefemi is dedicated to creating music that resonates with his fans and reflects the current realities of the world. As the industry continues to evolve, Oritsefemi remains at the forefront of this musical revolution, spreading the sounds of Nigeria far and wide.