Art of Technology: Tech should create consumer-centric products – Ayotunde Coker

Digital experts in Lagos are advocating for the adoption of consumer-centric innovation beyond the creation of apps. At the Art of Technology Summit in Lagos, Managing Director of Rack Centre, Ayotunde Coker, spoke to CNBC Africa’s Christy Cole about the importance of creating products that deliver value to customers. This event aims to bridge the gap between entrepreneurs and innovators in Lagos, and explore how the government can enable and transform the city into a technology-enabled megacity. With Lagos being a significant economy in Africa, the collaboration between the private sector and the government is seen as a powerful step towards harnessing the full potential of technology in the region. Coker emphasized the need for holistic product development that considers the customer experience, context, and value chain to ensure the success of consumer-centric products. He highlighted the importance of following through and engaging the dynamic and creative youth population in Lagos to drive innovation and technology adoption. The event serves as a platform for industry leaders and government officials to come together and focus on the infrastructure challenges and opportunities that Lagos presents as a key player in the African tech landscape.