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How are musicians & DJs responding to COVID-19 event cancellations?
Due to the COVID-19 pandemic, DJ's across the world are moving to live streaming to keep their brands relevant. CNBC Africa spoke with one of the top Rwandan DJ's on this and revenue generation.
Thu, 23 Jul 2020 15:23:45 GMT
Disclaimer: The following content is generated automatically by a GPT AI and may not be accurate. To verify the details, please watch the video
AI Generated Summary
- The shift to live streaming due to event cancellations has posed challenges in revenue generation for DJs.
- Online platforms like Instagram and YouTube have helped DJs stay connected with their audience, but monetizing content remains a hurdle.
- Unity and collaboration within the industry are crucial for Rwandan artists and DJs to compete globally and secure long-term success.
The entertainment industry has been hit hard by the COVID-19 pandemic, with events being canceled and venues closing down to prevent the spread of the virus. Musicians and DJs, whose livelihoods depend on live performances and gatherings, have had to adapt to the new normal. In a recent interview with CNBC Africa, one of Rwanda's top DJs shared insights on how the pandemic has affected his work and the industry as a whole. One of the key challenges highlighted by the DJ was the inability to host concerts or perform at clubs due to restrictions on large gatherings. This has significantly impacted his ability to earn a living, as most of his work was centered around live events. To combat this, many DJs, including the interviewee, have turned to digital platforms like Instagram and YouTube to stay connected with their audience. While live streaming has helped keep their brands relevant, generating income from these platforms has proven to be a challenge. The DJ mentioned that they are still exploring options like PayPal for fan contributions but admitted that it is not a reliable source of income at the moment. Despite the limitations, the response from the audience has been positive, with engagement levels remaining high during live streams. The DJ shared that on average, they attract between 2,000 to 3,400 viewers per session, demonstrating the demand for online entertainment during these challenging times. Looking ahead, the DJ emphasized the importance of being prepared for the future and using this time to refine their craft. With more time to curate playlists and work on new music, the DJ feels confident about their readiness for upcoming opportunities post-pandemic. However, the lack of formal support from the government or private sector for the entertainment industry remains a concern. The DJ expressed hope that stakeholders would recognize the need to provide assistance to those heavily impacted by the pandemic. In order to thrive on a global stage, the DJ stressed the importance of unity within the industry. By working together and supporting each other, Rwandan artists and DJs can elevate their music and performances to an international level. Collaboration and cooperation were seen as key factors in driving the industry forward and ensuring long-term success.
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