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Spotify expands across Africa, beyond
Global music streaming service Spotify is expanding across 85 new markets including in key African markets in West and East Africa. So, what’s driving their expansion to the region and what’s in for content creators? Spotify’s Gustav Gyllenhammar joins CNBC Africa for more.
Fri, 26 Feb 2021 15:05:49 GMT
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AI Generated Summary
- Spotify's expansion into 85 new markets, including West and East Africa, highlights the company's commitment to reaching a billion fans globally and enabling creators to earn from their art.
- With over 500 million mobile internet users expected in Africa by 2025, Spotify sees the continent as a critical growth opportunity, offering its signature free experience to users.
- By investing in local talent and fostering partnerships, Spotify aims to navigate the competitive African market, providing personalized content and amplifying underrepresented voices in the music industry.
Global music streaming giant Spotify has announced its expansion into 85 new markets, including key African markets in West and East Africa. The move signals a significant step towards connecting millions of music enthusiasts and content creators across the continent, presenting a massive opportunity for growth and innovation in the music industry. Spotify's Vice President of Market and Subscriber Growth, Gustav Gyllenhammar, sheds light on the driving force behind this strategic expansion and the benefits it holds for content creators in Africa. With over 500 million mobile internet users expected to be online in Africa by 2025, Spotify sees the continent as a crucial component of its global mission to reach a billion fans and empower creators to monetize their work. The expansion will see Spotify offering its signature free experience, allowing users access to a vast library of 70 million songs, 4 billion playlists, and 2 million podcasts. The company's commitment to Africa's potential for growth is reflected in its investment in local talent, including music curators and industry experts who will support creators across the continent. By providing a platform for African artists to showcase their work on a global stage, Spotify aims to not only drive revenue growth for the company but also empower creators to thrive in the music industry. The platform's unique approach combines global expertise with local relevance, offering users personalized content in their preferred languages and enhancing artist discovery through curated playlists. Despite the presence of established competitors in the African market, Spotify believes there is ample room for growth, leveraging its global leadership position and strategic partnerships to navigate the competitive landscape. With 345 million users worldwide, Spotify's focus on fostering local talent and amplifying underrepresented voices in the music industry sets it apart as a catalyst for change and innovation. The company's dedicated tools, such as Spotify for Artists and Spotify for Podcasters, empower creators to engage with their audience and expand their reach, fostering a vibrant ecosystem for music enthusiasts and content creators to thrive. By collaborating with local partners and investing in initiatives to support diversity and inclusion in the music industry, Spotify is poised to drive the growth of the creative landscape in Africa and beyond.
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