Unpacking Uganda’s national export strategy

The global pandemic of 2020, COVID-19, left no country untouched, and Uganda was no exception. With exports reaching $416.89 million in December 2020, the country faced unique challenges in maintaining its export sector. Elly Twineyo, the Executive Director of the Uganda Export Promotion Board, shed light on the impacts of the pandemic on the country's exports and the strategies put in place to navigate through these uncertain times. From the plummeting exports of fish and flowers to the resilience of the coffee sector, Uganda's export industry faced a rollercoaster year in 2020. Twineyo emphasized the importance of digital presence and government support in helping SMEs weather the storm and continue to access international markets. The government's focus on export promotion and investment in long-term development funds are crucial steps in unlocking the potential of Uganda's export sector. Challenges such as access to market information, credit, and maintaining business relationships need to be addressed to support SMEs in the export industry. Additionally, trade tensions within the East African Community member states, including Uganda, Kenya, Tanzania, and Rwanda, have posed further challenges to Uganda's trade relationships. It is clear that collaboration and resolution of these tensions are vital for the growth and success of Uganda's export industry.