Basketball Africa League President on what the tournament means for the continent

In a historic moment, the Basketball Africa League (BAL) commenced its inaugural season at the Kigali Arena, marking a significant milestone as the first NBA-sanctioned sports tournament outside of North America. The tournament is not only a showcase of talent but also a major economic boost for the sport on the continent. CNBC Africa had the opportunity to speak with the President of BAL and Vice President of NBA, Amadou Gallo Fall, to delve deeper into the impact of this groundbreaking event. The journey to the BAL started back in 2018 when the idea was born, with the Kigali Arena coming to life in less than a year, showcasing the rapid progress made to bring the league to fruition. Originally slated to launch in Dakar in May 2013, the finals of the inaugural season found a new home in Kigali due to the pandemic, highlighting the resilience and adaptability of the organizers. The first week of the tournament saw intense competition, with teams from across the continent showcasing their skills and highlighting the immense talent present in African basketball. Amadou Gallo Fall emphasized the significance of the BAL in unlocking the potential of the continent's sports industry, aiming to provide a platform for young players to hone their skills and develop their careers without the need to travel abroad. The league not only elevates the level of play but also paves the way for job creation in various sectors such as coaching, refereeing, and other roles within the basketball industry. With a broadcast footprint spanning 215 countries in 15 languages, the BAL is off to a promising start, setting the stage for a bright future in professional basketball in Africa. The challenges of organizing the tournament amidst a global pandemic were not lost on the organizers. The stringent COVID protocols put in place in collaboration with health authorities and partners served as a reminder of the collective responsibility to ensure the health and safety of all involved. The bubble environment created a unique experience for players and staff, fostering a sense of focus and commitment to the goal of completing the season and crowning a champion on May 30th. As the BAL evolves, it aims to not only elevate the quality of play but also to stimulate economic growth across various sectors. The league presents an opportunity for local brands to compete on a global stage, alongside international partners, opening doors for partnerships and showcasing the talent and creativity that Africa has to offer. The presence of local African brands like Flutterwave in the inaugural season highlights the potential for further collaboration and growth in the future. Furthermore, the BAL's impact extends beyond the realm of sports, with a focus on leveraging partnerships with tourism boards like Visit Rwanda to promote cultural exchange and showcase the continent's diversity. Through initiatives like incorporating music and art into the league's branding, the BAL aims to create a holistic experience that not only entertains but also educates and celebrates African culture and heritage. The Basketball Africa League is not just a tournament; it is a game-changer for the continent, providing a platform for growth, innovation, and empowerment. As the league continues to expand and evolve, it holds the potential to transform the sports industry in Africa and propel it onto the global stage.