This Bayer initiative aims to improve market access for smallholder farmers

Bayer Crop Science has embarked on a groundbreaking initiative aimed at improving market access for smallholder farmers in South Africa. Recognizing the disconnect that exists between independent farmers and mainstream markets across the continent, Bayer has partnered with Grain SA to develop a program that strives to bridge this gap. In a recent interview with CNBC Africa, Dudu Mashile, Territory Sales Manager for Small Holder & New Era Commercial at Bayer Crop Science, shed light on this transformative project. The initiative seeks to empower small-scale farmers, enabling them to transition from subsistence agriculture to commercial sustainability. By providing tailor-made solutions, including seed distribution and agricultural products, Bayer aims to uplift farmers of all sizes, ranging from those with a mere one hectare of land to more extensive operations of up to a thousand hectares. Collaborating closely with partners such as Grain SA and various government initiatives, Bayer is on a mission to reach a staggering 100 million farmers by 2030. With a global vision of reshaping the future of agriculture, Bayer is committed to addressing the unique challenges and needs of farmers across the continent.