Tapping into East Africa's growing electric motors market

The electric vehicle and motor market in East Africa has been experiencing a surge in growth, with local manufacturers stepping up to the challenge. Albin Wilson, Head of Marketing and Strategy at Rome, a key player in the region, shared insights on the industry's potential and the innovative solutions being developed. The conversation touched on various aspects of the market, from the challenges of competing with traditional petroleum vehicles to the importance of infrastructure and sustainability. Rome's latest product, the Rome Air, aims to revolutionize the industry with its competitive pricing, advanced features, and ease of use. With a focus on tailoring products to the local market and a commitment to reducing carbon emissions, Rome aims to lead the way in electrifying Africa. The rebranding from Opibus to Rome reflects the company's global ambitions and its vision to create a comprehensive ecosystem of transport solutions. While capital raising is crucial for the company's growth plans, including potential IPOs in the future, Rome is currently focused on private capital funding to drive its expansion. Overall, the outlook for Africa's electric vehicle market looks promising, with innovative players like Rome paving the way for a sustainable and electrified future.