Uber appoints new GM for Sub-Saharan Africa

Ride-hailing giant Uber has appointed a new General Manager for Sub-Saharan Africa as part of its efforts to boost growth in key markets. Gahisau Kaole, the newly appointed GM, brings a wealth of experience from various industries such as e-commerce, software services, consumer electronics, and management consulting. In a recent interview with CNBC Africa, Kaole outlined his focus areas and plans for the region. Kaole emphasized the importance of rekindling the magical user experience that defined Uber's early days and enhancing the relationship with drivers, whom he referred to as the lifeblood of the business. He aims to merge these two aspects to ensure both riders and drivers have a great experience on the platform. Uber currently operates in over 50 cities across the continent, including key markets like Nigeria, Ghana, Kenya, and South Africa. Kaole sees significant untapped potential in Africa and is committed to exploring new opportunities for growth. One of his key priorities is to expand the mobility services offered by Uber, focusing on ride-sharing and bringing access to a wider range of vehicles and transportation options. Kaole highlighted some of the innovative initiatives undertaken by Uber, such as introducing new vehicle models in Nigeria, including hatchbacks to cater to a specific market segment. He also mentioned the company's efforts to increase the number of female drivers on the platform. While Uber has seen growth in this area, Kaole acknowledged that there is still room for improvement and set ambitious targets to double the percentage of female drivers within the year. He emphasized the importance of creating a safe and supportive environment for women drivers to thrive in the male-dominated industry. Uber is committed to working towards gender diversity and inclusion within its driver base, aiming to make female drivers a common sight rather than an anomaly. Overall, Kaole's appointment signals Uber's continued commitment to driving growth and innovation in the Sub-Saharan African region, leveraging technology and partnerships to create new opportunities for both riders and drivers.