Rising threat of cybercrimes on smart TVs

As sales in smart TVs are expected to boom in the upcoming Black Friday, Cyber Monday, and Thanksgiving weekend, cybersecurity experts are warning about the increasing sophistication of hackers targeting smart TV users. Prateek Suri, CEO of Maser Group, emphasized the importance of securing not only laptops and mobile phones but also smart TVs from cyber threats. Suri highlighted the risks associated with smart TVs, such as unauthorized access, data theft, and even spying through built-in cameras and microphones. He stressed the need for users to update their TV software regularly, download trusted applications, and be cautious of potential security threats. This comes at a time when the African market is witnessing rapid technological advancements, making cybersecurity education crucial for consumers. The interview raised concerns about the growing trend of cybercrimes targeting smart TVs and the potential risks during peak shopping seasons like Black Friday. As manufacturers offer discounts and deals, the increased sales of smart TVs could attract cyber attackers looking to exploit vulnerabilities in these devices. Suri acknowledged the dominance of smart TVs in the technology sector and the rising demand for smart features, particularly amidst the COVID-19 pandemic. The pandemic underscored the value of personal data and prompted governments worldwide, including African nations, to enhance data protection policies. Additionally, the interview discussed the evolving landscape of digital advertising and the measures taken by tech giants like Apple and Google to safeguard user data from intrusive marketing tactics. With Google's reliance on digital ads for revenue, the company faces challenges in balancing profitability with privacy concerns. Recent controversies surrounding popular apps like TikTok and Google Analytics have raised questions about data privacy and user consent. Notably, the European Consumer Protection Association imposed a substantial fine on a tech company for unlawfully collecting and sharing personal data. In light of stringent data protection regulations, companies are urged to prioritize user privacy and comply with international data transfer standards. The interview shed light on global efforts to combat unauthorized data sharing, emphasizing the importance of upholding user privacy and securing personal information with users' consent.