Jambojet CEO reveals expansion plans for 2024

Jambojet, a popular low-cost airline based in Kenya, is set to enhance its route network with the introduction of direct flights between Mombasa and Zanzibar. Scheduled to commence on July 1st, 2024, the airline will operate four weekly flights between the two attractive tourist destinations, offering one-way fares starting from $113. CNBC Africa's Flora Limukii recently caught up with Karanja Ndegwa, the CEO of Jambojet, to discuss the airline's expansion plans for the upcoming year. In the interview, Ndegwa shed light on the challenges faced by the airline in 2023, particularly the impact of rising fuel prices and currency fluctuations on the cost of operations. Despite these challenges, Jambojet managed to navigate through the turbulent times, adjusting fares by approximately 22% to offset the increased costs. Moving forward, Ndegwa emphasized the company's focus on leveraging technology and innovation to enhance the customer experience and stay competitive in the market. By investing in electronic ticketing systems, self-service check-ins, loyalty programs, and a seamless booking process, Jambojet aims to streamline operations and provide passengers with a hassle-free travel experience. Furthermore, Ndegwa outlined the airline's strategies to expand its route network and increase market share across Africa. After successfully consolidating its domestic market share to over 50% in 2023, Jambojet is now eyeing regional expansion, starting with the launch of the Mombasa-Zanzibar route. With plans to introduce more regional routes in the coming years, the airline is poised to strengthen its presence in East Africa. Additionally, Jambojet is focusing on diversification by venturing into cargo operations and enhancing its internal processes to drive efficiency and improve customer satisfaction. Sustainability is also a key priority for the airline, with initiatives in place to reduce carbon emissions and achieve net-zero emissions by 2050. As part of its commitment to gender equality, Jambojet proudly maintains a 50-50 gender balance within the organization. Ndegwa's vision for Jambojet's future reflects a strategic blend of regional expansion, innovation, diversification, and sustainability, positioning the airline for long-term success in the competitive aviation industry.