Unlocking potential of Africa’s theatre industry

The world celebrates Theatre Day today, highlighting the importance of culture and storytelling in our society. Special Adviser to the Lagos state Governor on Tourism, Arts and Culture, Idris Aregbe, believes that an infusion of technology and history can revive Africa’s theatre industry, attracting much-needed investment. In a recent interview on CNBC Africa, Aregbe discussed the current state of the industry and the plans in place to support its growth. The challenges facing the theatre industry in Nigeria have been significant. Despite the vibrant theatrical space and the rich offerings available, the investment in the sector has been relatively low. For example, in 2022, the MTN Foundation only allocated 308 million Naira towards the industry. However, there have been positive developments, such as the rehabilitation of the National Theatre by the Lagos state government. Aregbe emphasized the importance of strengthening the conversation around theatre and culture. He highlighted the role of theatre in engaging the youth and communities, allowing them to tell their stories. He noted that while the music and film industries have thrived, theatre still holds a unique position in shaping narratives and preserving cultural heritage. The Lagos state government is committed to supporting the theatre industry by providing platforms for artists and key stakeholders to showcase their work. Aregbe mentioned the efforts to identify and celebrate individuals making significant contributions to the sector. By increasing the conversation around theatre and culture, Lagos aims to compete on a global level and attract more investment. In terms of harnessing and monetizing offerings, Aregbe discussed the importance of exploring stories, historical events, and day-to-day events through theatre productions. He cited a recent initiative involving young talents from Bariga who performed on the Tolebe land bridge, highlighting the importance of infrastructure development in their storytelling. Aregbe also stressed the need to incorporate technology into the theatre space to enhance international engagement and attract investment. By leveraging technology and strengthening partnerships, the industry can expand its reach and impact. He acknowledged the role of organizations like the African Bank in supporting investment opportunities in the sector. When asked about the financial support from Lagos State, Aregbe did not provide a specific number but assured that the government is committed to investing significantly in the theatre industry. He reiterated the importance of tourism for Lagos and Nigeria, emphasizing the need to capitalize on the rich cultural heritage and increase partnerships for the benefit of the local community. The conversation concluded with a call to action for continued collaboration and support for the theatre industry. Aregbe's vision for the future of African theatre includes a blend of technology, history, and investment to unlock its full potential and position it as a key player in the global creative economy. In summary, the theatre industry in Africa holds immense promise, and with the right strategies and investments, it can thrive and make significant contributions to the cultural landscape and economy.