Minister Mkhonta-Simelane on what makes Eswatini a tourism destination

Eswatini, a small country nestled in Southern Africa, is making a big splash in the tourism industry. CNBC Africa recently caught up with Jane Mkhonta-Simelane, the Minister of Tourism and Environmental Affairs for Eswatini, to discuss what makes the country a unique tourism destination. Minister Mkhonta-Simelane exuded pride in her national dress as she shared the message of Eswatini with viewers both at home and abroad. She highlighted the country's commitment to international instruments that promote tourism, such as the African Agenda 2063, and emphasized King Mswati III's declaration of tourism as a key sector for economic growth. With the tagline 'The Kingdom of Eswatini Royal Experience,' the country is on a mission to showcase its cultural heritage and natural beauty to the world. Minister Mkhonta-Simelane's presence at the World Investment Forum for Africa was strategic, aiming to position Eswatini as a must-visit destination alongside popular spots like Cape Town. She underscored the importance of marketing the country's attractions and attracting both visitors and investors. Key sectors that Eswatini is eager for investors to explore include improving direct flights to the country to ease visa requirements and developing infrastructure for game parks. The government is also seeking investments in training programs, content development, and community tourism to enhance the overall visitor experience. Incentives such as e-visa processes and internet access in rural areas are in place to entice investors and promote sustainable tourism practices. Eswatini's unique blend of rich culture, stunning landscapes, and investment opportunities make it a hidden gem waiting to be discovered in the heart of Africa.