Investing in Namibian tourism

Namibia, known for its stunning landscapes and rich cultural heritage, is facing both challenges and opportunities in its tourism sector. In a recent interview with CNBC Africa, Heather Mwiza Sibungo, Deputy Minister of Environment, Forestry, and Tourism, shed light on the efforts being made to attract investment and enhance the country's tourism infrastructure. One of the key themes discussed during the interview was the importance of attracting investors to Namibia. Deputy Minister Sibungo expressed optimism about the potential for fruitful partnerships, highlighting the country's focus on green hydrogen projects that are drawing interest from investors in both Namibia and South Africa. She emphasized the strong ancestral and brotherhood connection between the two countries, underscoring the collaborative efforts being made to boost tourism and innovation. Key Points: 1. Infrastructure Development: A significant challenge facing Namibia's tourism sector is the need for improved infrastructure. Deputy Minister Sibungo emphasized the importance of infrastructure development, particularly in areas like conference centers, to attract more tourists and investors. Despite the current challenges, she expressed hope that progress is being made and that Namibia is moving in the right direction towards enhancing its infrastructure. 2. Connectivity and Accessibility: The issue of connectivity within the African continent emerged as a key topic of discussion. Deputy Minister Sibungo highlighted the challenges faced by tourists traveling to Namibia and emphasized the need for improved air connectivity. She stressed the importance of addressing political and logistical barriers to enhance accessibility and facilitate seamless travel for tourists within the region. 3. Sustainable Growth and Incentives: Deputy Minister Sibungo shared her vision of achieving a 100% increase in tourism's share of GDP. She underscored the need for incentives to attract investment in the tourism industry, acknowledging the economic challenges facing the country. She highlighted the potential for tourism to become a leading contributor to Namibia's GDP, especially amidst global challenges such as climate change. Quote: Deputy Minister Heather Mwiza Sibungo stated, 'We need to do more awareness on the importance of tourism as well because it is bringing in GDP. It's about time to go and stand proudly before the minister of finance or cabinet to remind them of the contribution of tourism to our GDP.' As Namibia continues to navigate the complexities of the tourism sector, Deputy Minister Sibungo's insights shed light on the country's efforts to overcome challenges and foster sustainable growth. With a focus on infrastructure development, connectivity, and incentivizing investment, Namibia is positioning itself as a vibrant and dynamic tourism destination in the region.