Tag: African football

Here’s how African footballers who play in Europe spend their money

African footballers – like other players from developing countries – invariably earn sums of money far greater than their contemporaries back home. As a result, there’s a great deal of pressure on players to show that they are spending some of what they earn back home.

Op-Ed: Sports as a business and a brand in Africa

At the ongoing Africa Cup of Nations in Egypt, the visual imagery of almost empty stadiums is a powerful narrative. But not the kind that African sports, African football, or corporate sponsors deserve.
Advertisment