Tag: Arthur Goldstuck
TikTok is giving Facebook a run for its money in the race to be South Africa’s top social platform among brands and consumers.
South Africa’s largest annual study of social media trends has revealed that Facebook remains the social platform of choice for marketing – but TikTok is rising fast among both brands and consumers.
According to the research, many South Africa companies are poised to embrace emerging technologies like robotics, the internet of things, big data and machine learning.
Understanding SA brands and their social audiences