Tag: Brand Finance

How Chinese brands could become more dominant post COVID-19 crisis

According to the latest report by Brand Finance, e-commerce brands will prove greater success during the Covid-19 pandemic, whilst the automotive retailers will incur major losses. Joining CNBC Africa to unpack more on the ranking of the top 50 most valuable retail brands is Jeremy Sampson, Managing Director at Brand Finance Africa.

Brand Finance’s Declan Ahern on what makes a great brand

Brand Finance the independent valuation and strategy consultancy, has named the Italian car brand Ferrari, as the world’s strongest brand. Joining CNBC Africa to discuss the complex analysis of good branding is Declan Ahern an Associate Director at Brand Finance London.

African brands advance globally

About 60 per cent of the fastest-growing nation brands are in Africa. That's according to brand consultancy firm, Brand Finance. Jeremy Sampson, Executive Director at Brand Finance Africa joins CNBC Africa for more.