Tag: branding

Plugging gaps in the ‘Made in Rwanda’ program

Rwanda’s Private Sector Federation will next week host the inaugural National Business Forum which will discuss how increase production of locally made products, improving quality, branding and innovation among others. Spokesperson, Theoneste Ntagengerwa joins CNBC Africa for more.

How technology is disrupting the advertising industry

It operates across six continents putting it on the pulse of the latest trends in advertising and branding. The company is VMLY&R. To get an insight into some of these trends, CNBC Africa is joined by VMLY&R President, Eric Campbell.

The Loeries: The creative currency of marketing and branding

It's that time of year again, when advertisers and marketers fight it out to prove who the best is. It’s been happening for forty years, they call it The Loeries award. CNBC Africa's Fifi Peter's sat down with Loeries CEO, Andrew Human to talk more about it.