Tag: clarity communications

The critical role of marcom during & after COVID-19

For an element of business that is often considered to be secondary to the essential organs of a company; entrepreneurs and boards can easily spend anywhere from 10-40 per cent of their budget on marketing communications. But with the Covid-19 crisis causing budgets to be revised and cut across sectors, where does that leave marcom today? CNBC Africa spoke to the CEO of Clarity Communications, Soni Kayinamura for more.
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