South Africa’s largest annual study of social media trends has revealed that Facebook remains the social platform of choice for marketing – but TikTok is rising fast among both brands and consumers.
Over the weekend the world saw DJs and musicians serenading and playing music for people in their homes via social media and between the #TogetherAtHome initiative by WHO and Global Citizen to well-known American hip hop DJ, DNice hosting a seven hour set on his Instagram live to over 100,000 people worldwide including influential leaders and celebrities alike such as Jennifer Lopez, P. Diddy, the Obamas, Oprah Winfrey, Quincy Jones, and Facebook/Instagram owner himself, Mark Zuckerberg among others. This model that people are calling, "Club Quarantine" seems to be picking up. Managing Director of KGL FWD, Autumn Marie Faraj co-hosted a similar event herself called #RwandaLive, she joins CNBC Africa for more.
Hotel, theme park, dining destination – Atlantis, the palm has been wowing guests across the world for more than a decade and it is described as the most instagrammed hotel in Dubai. CNBC's Dan Murphy and James Wright discover how marketing and PR has contributed to the success of one of Dubai’s most recognisable landmarks.
It's happening worldwide, professionals and entrepreneurs across industries are depending more and more on social media and the internet to conduct their businesses – this is especially true for freelancers who use platforms such as Facebook, Instagram, Twitter and WhatsApp to obtain and communicate with clients. But what happens when an unexpected social media tax is put in place, this is exactly what happened last year in Uganda, and now a year on. Digital Marketer and self-proclaimed 'Citizen of the Internet', Bernard Ewalu Olupot joins CNBC Africa for more.