Amazon fake review

PUBLISHED: Sat, 05 Sep 2020 16:00:08 GMT


Fake reviews are a big problem on Amazon, from Facebook groups where bad actors solicit paid positive reviews to bots and click farms that upvote negative reviews to take out the competition. Illegitimate reviews can boost sales of unsafe products and hurt business for legitimate sellers, causing brands like Nike and Birkenstock to sever ties with Amazon. Here are some ways to spot fake reviews and what Amazon and others are doing to try and stop them.

» Subscribe to CNBC: https://cnb.cx/Subsc

Get the best of CNBC Africa sent straight to your inbox with breaking business news, insights and updates from experts across the continent. Sign up here.