How Detroit Turned Trucks Into Luxury Vehicles

PUBLISHED: Thu, 05 Mar 2020 17:00:03 GMT

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In the automotive industry, the word luxury often conjures images of sleek German sedans and sports cars. American carmakers have often struggled to compete at the higher end of this market.

But in recent years a new phenomenon has occurred. As the overall market shifts away from sedans and SUVs, a new market is emerging for plush, tech-rich, and high-priced premium pickup trucks.

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